EdTrust-Tennessee
Advocacy
EdTrust-Tennessee works to shape education policy by engaging and equipping key stakeholders—policymakers, thought leaders, educators, community groups, civic organizations, parents, and students. Their mission is to spark a statewide conversation about how the public education system can better serve students of color and those from low-income backgrounds, from preschool through college.
Bright Matter partners with EdTrust-Tennessee to create a range of strategic assets, including website design and development, logo design, campaign collateral, and social media campaigns. Our work has helped the organization strengthen its presence in the local community and resonate more deeply with potential donors.
Bright Matter partners with EdTrust-Tennessee to create a range of strategic assets, including website design and development, logo design, campaign collateral, and social media campaigns. Our work has helped the organization strengthen its presence in the local community and resonate more deeply with potential donors.
“Bright Matter’s web development and design has been an instrumental part of our success as an organization. They have captured our vision and ideas and translated them into beautiful and inspiring products.”
Alexza Barajas Clark | Edtrust-Tennessee
After a national rebrand, Bright Matter redesigned the EdTrust-Tennessee website from the ground up, infusing Tennessee’s website with personality and warmth. The Bright Matter team developed a scrapbook-inspired illustration style that speaks to the human-centered heart and soul at the core of EdTrust-Tennessee’s mission and values.
Style and substance
Beyond visual styling, the Bright Matter team integrated advanced filtering systems into the website to ensure the most pertinent and recent content was available on the homepage and on primary landing pages throughout the website. EdTrust-Tennessee’s extensive resources were thoughtfully designed into content-rich hubs, ensuring students and advocates alike had easy access to critical resources.
Each team member receives a custom illustration as they are onboarded. The Bright Matter team then handcrafts their headshot into a framed nameplate to hang on their office door.
Social impact
The refreshed EdTrust-Tennessee brand now shapes a unique social media look: instantly recognizable, visually striking, and built for impact.
Beyond digital
Through a range of print materials: data-rich reports, one-pagers, signage, and more, Bright Matter has helped cement EdTrust-Tennessee’s standing as the trusted, authoritative voice in education advocacy in the South.
