Opportunity For All
Research
EdTrust-Midwest partnered with Bright Matter to shine a light on Michigan’s deep disparities in education funding. In response, we created the Opportunity for All brand—complete with a bold logo, comprehensive brand package, and a dynamic, data-driven website. At the heart of the site is an interactive, Tableau-powered funding comparison tool, complemented by a suite of collateral materials designed to drive awareness and advocacy.
“Bright Matter doesn’t just build websites or do design. Their brilliant, creative team is a strategic thought partner in every project, enhancing the vision and elevating the work to impactful new heights. Their partnership on our Opportunity for All website and campaign helped EdTrust-Midwest and our partners secure a major legislative win for Michigan’s students. Through beautiful, bold design, expert branding and masterful messaging, they turn ideas into impact. We find their collaboration invaluable every time.”
Jennifer Mrozowski | Senior Director, Strategic Communications & External Relations
While our strategy centered on objectivity through transparent data, we also wanted the Opportunity for All site to feel visually compelling. To achieve this, Bright Matter created a series of custom illustrations and animations that infuse the experience with hope and humanity—enriching the financial data with warmth and storytelling.
The animations blended 2D and 3D elements to add depth and dimension to the site’s visual language.
Central to the website’s success was an interactive Tableau-powered district comparison tool that empowered parents, journalists, advocates, and lawmakers to compare the state’s outdated funding model to what was deemed the “Opportunity Index” and to the extremely successful Massachusetts education funding model.
In 2023, Michigan made history by enacting the Opportunity Index—the state’s first-ever weighted funding model for students considered “at-risk.” In 2024–25, the state followed through with a landmark investment of approximately $1 billion, signaling a powerful shift toward funding equity—and setting the stage for continued progress in the years ahead.
