The Education Trust Midwest

Created with the vision to make Michigan a national leader in public education by empowering children to achieve at high levels regardless of race, gender, disability, family income, native language, or geography, the Michigan Partnership for Equity and Opportunity is a coalition of civil rights, social justice, civic, and business leaders working to promote educational equity for all Michigan students. The Partnership contacted Bright Matter to create a logo and complete a website from design to final development.

The Education Trust in Michigan organized the Building the Hope School award program to showcase high-poverty public schools that demonstrate consistent and strong academic gains in the face of adversity. Schools receiving the Building the Hope Schools awards from the Education Trust-Midwest consistently demonstrate exceptional academic progress and growth for traditionally underserved students — while providing an affirming place for children to learn. Each Building the Hope school sets a standard of excellence for all students and employs culturally- and linguistically-responsive school-wide practices — including instructional practices — that facilitate students’ outstanding academic progress and growth, making them true outliers in the state of Michigan.

Bright Matter designed and developed the website for the Building the Hope Schools awards program, focusing on the design language of growth, success, and recognition. The website provides a centralized location where interested individuals can view each school's unique achievements with corresponding infographics and photos that bring data, testimonials, and storytelling together — providing a holistic view of their accomplishments. Additional print collateral was created as well to be provided at events.