The Education Trust Tennessee

The Education Trust Tennessee seeks to influence policy in the state by engaging and equipping key education stakeholders, including policymakers, thought leaders, practitioners, community groups, civic organizations, parents, and students. Their goal is to drive a state conversation about how the public education system can better serve students of color and students from low-income backgrounds, pre-k through college. Bright Matter has partnered with Ed Trust Tennessee to provide a variety of assets, including website design and development, logo design, campaign collateral, and social campaigns. Bright Matter has helped the Tennessee branch stand out both in their local community and to potential donors for the cause.

“Bright Matter has an outstanding ability to take reams of complex material and transform it into beautiful, coherent, easy-to-digest design and content. Every piece is thoughtful and gorgeous. Most of all, the work is impactful, adding so much value to our initiatives. I could not imagine our campaigns without the important contributions of Bright Matter.”

Jennifer Mrozowski

The Education Trust Midwest

“Bright Matter’s web development and design has been an instrumental part of our success as an organization. They have captured our vision and ideas and translated them into beautiful and inspiring products.”

Alexza Barajas-Clark

The Education Trust Tennessee

logo, web design, web development

Tennessee Coalition for Truth in Classrooms

Bright Matter was tasked with designing a logo and with designing and developing the landing page for the new Ed Trust Tennessee coalition, Tennessee Coalition for Truth in Classrooms. The coalition was created in response to concerning new Tennessee legislation in the passage of Public Chapter 493 in 2021. The coalition is a group of students, education advocates and community organization leaders who believe in promoting the teaching of truthful history in schools, and honoring and valuing the diversity of Tennessee students, staff and institutions.

The Tennessee Coaltion for Truth in Classrooms owl. The owl is standing watch over knowledge, symbolized by a collection of books.

Finding a guardian

While developing the logo for the TN Coalition for Truth in Classrooms, Bright Matter considered a variety of symbols for knowledge before settling on the owl. The owl was chosen as a commonly-known representation of knowledge, but also for its connection to Athena, the Greek goddess of Knowledge. The coalition’s owl is observant and watchful, with both feet firmly planted on the knowledge it holds dear.

 VIEW THE WEBSITE

Truth in Classrooms web page screenshot showing Events section and the Contact Us footer

logo, web design, web development, ART DIRECTION

EmpowerED

EmpowerED began with a simple question: what if students began to see themselves as superheroes who were already equipped with all of the strength and power they need to fix the problems they see in their schools and communities? What if we harnessed that collective power and equipped them with a few tools to be agents of change in their schools and communities? The concept is simple, the impact has the potential to be huge.

Ed Trust Tennessee reached out to Bright Matter to help create superheroes for each of their student League Leaders. Since 2020, EmpowerED is going strong, with more students, more heroes, and more stories to tell.

EmpowerED website image shows the transformation of students into their superhero form on the website when images are hovered

EmpowerED Ommay Farah Power Moves landing page

Salwa Daouk in superhero form for EmpowerED

Ivy Enyenihi in superhero form for EmpowerED

Ommay Farah in superhero form for EmpowerED

Christopher Banos in superhero form for EmpowerED

Alexa Maqueo-Toledo in superhero form for EmpowerED

Duretti Ahmad in superhero form for EmpowerED

Ms. Gordon in superhero form for EmpowerED

Dereke Townsend in superhero form for EmpowerED

Carson Bock in superhero form for EmpowerED

Trey Cunningham in superhero form for EmpowerED

Ms. Olvera in superhero form for EmpowerED

Ms. Mason in superhero form for EmpowerED

Ms. Garcia in superhero form for EmpowerED

Ms. Aguilar in superhero form for EmpowerED

Ms. Beavers in superhero form for EmpowerED

Mr. Concha in superhero form for EmpowerED

Mr. Goggins in superhero form for EmpowerED

Ms. Burell in superhero form for EmpowerED

Mr. Francisco in superhero form for EmpowerED

Mr. Collins in superhero form for EmpowerED

Mr. Echols in superhero form for EmpowerED

A Thrive image showing a graduating student smiling. Topographic patterns adorn the image

logo, web design, web development, SOCIAL

Thrive Initiative

Ed Trust Tennessee requested that Bright Matter provide a logo, social graphics, landing page and iconography for their new Thrive initiative, equipping Black and Latino students with tools and resources to identify and advance strategies to increase the number of these students progressing to postsecondary education.

PRINT COLLATERAL

 VIEW THE WEBSITE

Thrive website showing the Guiding Principles of Thrive

logo, web design, web development, SOCIAL

Ten for Tennessee

Inspired by similar programs across the United States, Ed Trust Tennessee wanted to recognize policy and budget proposals that would best advance educational equity and justice across the state of Tennessee. They hired Bright Matter to design the logo, landing page and social posts as well as provide website development.

Ten for Tennessee one pager showing proposals 06-10

PRINT COLLATERAL

 VIEW THE WEBSITE

Ten for Tennessee web page showing proposals 4 and 5

REPORT DESIGN

Increasing Teacher Diversity Report

Increasing Teacher Diversity in Tennessee's Education Preparation Providers report covers

Increasing Teacher Diversity in Tennessee's Education Preparation Providers report interior showing graphs and an infographic